The 4 Secrets Behind the Incredible Success of the Lazy Man’s Way to Riches Ad
Key lessons from Joe Karbo’s million-dollar ad.
Published in
8 min readOct 10, 2021
“There are some people who spend their entire career creating hundreds of ads, and then there is Joe Karbo.”
According to legendary copywriter Joe Sugarman, Karbo wrote only a few ads. And he wrote this one right off the top of…
