Respect your written words if you want readers to respect them.

Two pencils on a yellow surface.
Photo by Joanna Kosinska on Unsplash

This is the 14 edition of The Essence.

Every time you publish a hastily-written article, you’re risking it.

You are risking losing a potential client who might have hired you if he liked what he was reading.

You are risking losing a loyal fan who might have turned to an…

Key lessons from Joe Karbo’s million-dollar ad.

A stack of newspapers.
Photo by Annie Spratt on Unsplash

“There are some people who spend their entire career creating hundreds of ads, and then there is Joe Karbo.”

According to legendary copywriter Joe Sugarman, Karbo wrote only a few ads. And he wrote this one right off the top of his head, taking him only two hours:

“For example…

Mohammed Nadir

A writer | The Startup, Better Marketing, The Writing Cooperative, Thrive Global | Contact:

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